A new set of rules around data privacy, dark patterns and deceptive design was recently proposed in the UK and the US.
This could essentially change the way companies like Facebook, Google and other tech giants design their digital products.
AOL (now part of Oath) wanted a film to sell their mind-blowing digital advertising algorithm AdLearn.
It munches on data to find out how and where to place online ads in front of a user just when they’re ready to click on it. It should be an easy sell, but the target audience (old-school advertisers) glaze over when they hear techy terms like ‘algorithm’, so the client wanted a fun, simple and provocative way to get them to sit up and take notice. A perfect case study of finding the core story within a complicated product to make it fun and engaging.
The Aircraft Owner’s and Pilot’s Association now have an exclusive credit card for their members which includes tons of lifestyle benefits.
Their team approached me and a team of designers to create a video that talks about all the benefits an AOPA member receives.