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ABOUT
Wayfarer approached us to design a landing page for its travel planning platform. The service helps users book flights, filter destinations by experience, and explore sustainable travel options. From early wireframes to final design, we organized the page to balance practical planning tools with the excitement of discovering a new destination or experience.
APPROACH
The header was created to spark a sense of adventure and encourage visitors to begin searching immediately. Destination imagery, direct search tools, and clear calls to action guide users into the experience. Bright yellow adds energy and highlights important actions, while deep brown and white provide strong contrast and support easy reading throughout.
APPROACH
Travel content was also central to the experience, reflecting the client’s wider marketing strategy. Dedicated blog sections make stories, guides, and destination inspiration easy to find, while themes such as sustainable travel connect the platform with changing audience priorities. The final page supports spontaneous browsing and focused trip planning, giving travelers a starting point.
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