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ABOUT
Barood—Hindi for “gunpowder”—is an Indian dark spiced rum built around an explosive sensory experience. The project encompassed brand naming, identity, and product packaging, shaping a bold presence from the ground up. Its visual language draws on the vibrant energy of 1960s and ’70s Bollywood posters, fused with the saturated colours and dynamic compositions of Indian firecracker packaging.
APPROACH
Design explorations tested a wide range of wordmarks, colour palettes, and illustration styles, helping establish the strongest creative direction for Barood. This process shaped a visual language that felt distinctive, culturally grounded, and flexible while capturing the brand’s bold, expressive, and unapologetically fiery character and spirit.
APPROACH
Fiery reds and deep, earthy tones reflect the rum’s intensity and complexity, while hand-drawn illustrations inspired by East India’s historic dacoit culture surround the wordmark. The result is packaging as loud, layered, and captivating as the spirit inside: unmistakably, powerfully Barood.
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