top of page
ABOUT
Ferm is a new kombucha brand named after fermentation, the natural process behind the drink’s probiotic qualities and distinctive character. This project centered on developing its brand identity, packaging, and wider visual presence, positioning Ferm as a refreshing, gut-friendly drink filled with live cultures, natural ingredients, and bold flavor combinations for everyday enjoyment.
APPROACH
The identity was built to feel quirky, witty, and energetic, translating fermentation into a visual world with plenty of movement and personality. Playful typography, expressive graphics, and unexpected details help Ferm stand apart while speaking to younger, health-conscious customers who want genuine functional benefits without the clinical language often associated with wellness products.
APPROACH
Distinct motifs, color palettes, and compositions were explored for every flavor, giving each bottle a recognizable identity within a cohesive family. The designs draw from individual ingredients and tasting notes, helping customers connect each visual treatment with its flavor profile. Across the range, the system balances clear differentiation with a playful, expressive brand voice.
bottom of page