top of page
ABOUT
With more than two million users, ClearTax—now known as Clear—is a web platform that helps individuals and businesses file tax returns and understand taxation more easily. The marketing team approached us to produce a 60-second advertisement introducing the platform to investors and first-time customers while making a complex subject feel approachable.
APPROACH
The video focuses on presenting Clear’s core value in a direct, engaging format, explaining how the platform reduces friction around tax filing and gives users access to useful information. A clear narrative, visual metaphors, and concise on-screen messaging help translate unfamiliar financial processes into moments that viewers can follow and understand with ease.
APPROACH
Produced in collaboration with Shaivalini Kumar, the project brought together illustration, motion design, and paced transitions to maintain energy across the full minute. The final advertisement gave Clear a versatile communication tool for investor conversations, customer acquisition, and digital marketing, helping the brand introduce its service with confidence, clarity, and a more human voice.
clearTax - Launch Video
CLIENT
clearTax
cleartax.in
SERVICES
Art Direction
Storyboarding
Illustration
Animation
Music Production
Project Management
bottom of page