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ABOUT
Inspired by the ideas of ethicists such as Peter Singer to commit to donating a large proportion of their income to effective charities, Giving What We Can is an organization and a growing movement launched by Oxford philosopher Toby Ord with a focus on effective altruism - The idea of using evidence and reason to figure out how to best use the resources we have to help the ones around us.
APPROACH
During its rebrand, Giving What We Can and creative agency Hypercube approached us to create a film explaining the movement’s purpose, values, and reason for existing in a clear, human, and compelling way onscreen.
The project was led from initial pre-production through final delivery, encompassing creative ideation, art direction, narrative development, and storyboarding.
APPROACH
Every stage focused on translating a complex philosophical idea into an accessible, emotional story. The final video combines thoughtful visual storytelling with purposeful pacing, giving the movement a clear, resonant expression.
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