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ABOUT
Created for Braid, this launch video introduced a creator-first platform for bringing blog posts, videos, podcasts, and commerce links together in one customizable destination, available on iOS and the web. Developed closely with the Braid team while the app was still taking shape, the project required creative interpretation of evolving concepts, interfaces, and user flows.
APPROACH
The resulting film translated an emerging product into a clear, engaging narrative that communicated its value within moments. Used across investor pitches and industry conferences, the video gave Braid a concise elevator pitch for creators, partners, and potential backers alike at a pivotal launch moment.
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