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ABOUT
StrongAfter approached us to create an animation introducing OSWALT™, a privacy-first AI tool designed for male survivors of sexual abuse and assault. The platform connects people with trusted, expert-approved information and support resources without storing personal data, retaining conversations, or adding unnecessary barriers during a vulnerable moment for users seeking immediate, private guidance.
APPROACH
The visual direction expands StrongAfter’s brand guidelines into a fuller motion language built around safety, empathy, and reassurance. Soft shapes, restrained colours, and spacious compositions give the subject room to breathe while keeping OSWALT approachable. Every frame was designed to explain the product clearly without making the experience feel clinical, cold, or overwhelming.
APPROACH
Kinetic typography gives essential messages clarity and emotional weight, guiding viewers through what OSWALT offers and how it protects their privacy. Subtle transitions and measured pacing create a calm rhythm that mirrors the product’s simplicity. Together, these choices turn a complex, sensitive service into an accessible introduction that feels direct, supportive, and human throughout.
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