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ABOUT
Created for Utter, this launch campaign introduced the language-learning app through a hero video and a versatile series of ads for LinkedIn and Instagram. The content was adapted into English, Hinglish, and Spanish, helping Utter connect with a broader, more culturally diverse audience.
APPROACH
The project extended beyond translation, with each asset carefully reformatted and resized for different placements across Meta and LinkedIn. Messaging, typography, pacing, and layouts were adjusted to remain clear and engaging across languages and screen formats.
APPROACH
The final delivery gave Utter a flexible library of launch-ready creative, with multiple variations designed for testing across audiences, platforms, and campaign objectives. Together, the assets established a consistent visual identity while giving the brand room to learn, optimize, and expand its reach throughout the launch.
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