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ShiftCare - Explainer Video
CLIENT
ShiftCare
shiftcare.com
AGENCY
Vidico,
Melbourne
SERVICES
Art Direction
Storyboarding
Illustration
Animation
Music Production
Project Management
ABOUT
Created for ShiftCare, this introductory app video helps first-time visitors quickly understand a platform designed to simplify care management. The film presents ShiftCare’s core purpose—connecting care teams, coordinators, clients, and families—while highlighting key features including scheduling, shift management, client records, progress notes, invoicing, and real-time communication.
APPROACH
Clear UI animation and clean transitions guide viewers through essential workflows, translating a feature-rich product into an accessible and relevant story. By establishing the platform’s value early, the video gives website visitors a confident overview of how ShiftCare reduces administration, strengthens coordination, and creates more time for delivering personalised care every day.
APPROACH
The launch video was extended into a series of short-form social posts adapted for LinkedIn advertising. Key features and messages were separated into focused assets, giving ShiftCare multiple ways to introduce the platform, test creative variations, and speak to different audience needs. Together, the main film and supporting posts formed a campaign-ready content suite.
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