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That's Sus - Launch Video
CLIENT
Like Story Game
likelystorygame.com
SERVICES
Storyboarding
Illustration
Animation
Music Production
Project Management
ABOUT
That's Sus, a digital game created by Studio Jayne, was created to help teenagers navigate through the awkward, tricky parts of a relationship. But that's not all. By incorporating humor and funny moments, the game creates a safe space for girls to discuss more challenging topics like sex trafficking candidly.
APPROACH
As the game progresses, the situations that the players are exposed to get trickier, hinting at how the different stages of trafficking actually unfold. The team at That's Sus approached us to create an explainer video to help raise funds for their organization, and here's what we created.
APPROACH
Over four weeks, we worked closely with Studio Jayne and its design team to translate the game’s brand guidelines, visual language, and playful tone into motion. The video distills a sensitive, layered concept into a clear and approachable story, helping investors and grant organizations quickly understand the game’s purpose, social impact, and potential while supporting the team’s wider fundraising efforts.
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